SportsUno: Digitalizing The Operations Of Unorganized Sports Sector

CIO Vendor New technologies have had a significant impact on the sports industry and professional sports organizations are leading this change in terms of adoption of digital technologies. Amateur sports facilities, however, have not been able to harness the power of digital technologies to a considerable extent. This lag can be ascribed to the lack of an overarching solution to solve the problems in managing human resources, brand building, marketing strategies, and online-registrations etc. Addressing this niche market, SportsUno, a Noida based company has come to the rescue of the amateur sports facilities with a comprehensive suite of solutions to digitize the operations of private sports academies, sports event organisations, gyms and fitness centres.


We act as a technology partner for the various sports academies and sports event organisers and help them optimize their day to day operations and reduce the operational cost by reducing the manpower and man-hours required


Driven by passion towards sports, SportsUno aims to create a community of sports lovers spread across the country wherein they can collaborate effectively and benefit from each other. The company caters to the daily needs of sports facilities like online registrations, financial management, performance tracking, communication between various stakeholders etc.
“Even though technology has had a profound impact on sports, the unorganised sector of the sports industry is still lagging behind in leveraging the latest technology innovations to bring in efficiency and transparency in the sporting operations. The private sports facilities continue to depend on conventional models to operate their business. This is an untapped market and our main focus is on this unorganised sector of the sports industry,” says Varun Rao, CEO, SportsUno.

A Dedicated SaaS Based Booking System
Digitization has changed the way of conducting the sports events, training the athletes and managing the sports academies. SportsUno offers sports facilities, a dedicated and customizable SaaS based booking system to ensure online payments and real-time updates about availability of playing slots along with live scoring services. “We act as a technology partner for the various sports academies and sports event organisers and help them optimize their day to day operations and reduce the operational cost by reducing the manpower and man-hours required. Our solutions enable them to manage all their business operations on one platform,” says Varun Rao. SportsUno provides sports academy coaches with a Digital Report Card System and helps them keep track of students’ performance, diet, discipline and health. The company provides end-to-end solutions for both pre-event and postevent operations of sports facilities like online bookings, live scoring, uploading of the event picture for marketing etc.

Putting Gyms and Fitness Centres on the Map
There are around 54000 gyms in the country in which 72 percent are unorganised with no proper communication channel to communicate with the customers. SportsUno helps the gyms and fitness centres accept payments online and provides them with a platform powered with online registration facility to manage the customer data and communicate with customers through bulk emails.

“Currently we are serving Delhi NCR and north Indian market. We are planning to expand our services to the other metropolitan cities as well to improve the sporting conditions in the country. Our aim is to connect individuals with sports authorities and experts in the sports industry by creating a community of sports enthusiasts,” concludes Varun Rao.